The first year I opened my business, I could not get my website or google maps listing to show up with relevant search terms no matter what I tried. Eventually, I caved and paid for a 1hr lesson with a WordPress person on how to webpage good. Everything I looked up beforehand told me there was a place in my webpage code where I could add keywords or search terms. The woman giving me the lesson told me that existed but no longer worked because Google decided it didn’t like being told what search terms to use. And that I’m not allowed to get to that part of the code with the WordPress Portal anyway (why tho?). Now, the only way for your page to appear higher in searches was based on how often you updated your website. If it stays static forever, Google deems you unworthy. Google craves new content. So she said I had to make a blog. It was the easiest way to add new content to your page. I hated the idea and didn’t do it for two years. I still hate the idea. But here I am. And you know what the worst part is? My monthly internet traffic is 5x what it was last year.
Ugh.